Learning how to market yourself is immensely powerful when you want to create a brand. It helps you set yourself apart from the competition. It helps you reach your target audience. It helps you identify potential clients. Your life gets better when you learn to market yourself in a genuine manner.
In today's digital world, personal branding has become critically important. Potential employers are likely to vet your social media before hiring you. Business owners are likely to judge your website before responding to you. Even potential dates will judge your social networking profiles before beginning courtship with you.
We live in a fast-paced world. Marketing yourself successfully helps you stand out from the crowd. Even if you don't like to promote yourself, it just happens to be the world we live in now. People tend to trust experts and people they know. Here are the most effective ways to market yourself today.
7 Ways to Market Yourself
1. Find Your Expertise
What is something that you enjoy that you can do better than the average person? It's much easier to be known for something specific. That's why it's important to identify your niche early.
When you niche down, you are able to dominate a small market quickly. You want to be known for a specific thing. When you think about Gary Vee, you probably think "Hustle". When you think Tony Robbins, you think "Business coaching". Always start by identifying what you'd like to be known for.
2. Identify Your Medium
Are you a good writer? Or are you better at putting together YouTube videos? Or are you better at speaking into a mic? When you what you are good at, you can figure out which medium will showcase your talents.
If you are a better writer, focus on writing blog posts on your own website. To gain even more publicity, you can write guest posts on someone else's website.
If you are good at video or audio, you can start a podcast or a YouTube channel. The world runs on content. You can start today by contributing human capital towards your future success.
3. Provide Massive Value
Once you've found a niche and settled on a medium, the next step is to provide your audience with massive value. It's important that you provide more value to your audience than anyone else.
Time is the constraint for most people. If you are going to color their day, it's important that you stand out from the crowd. They do not want to read and watch something that's boring or unuseful to them. People want to be entertained.
4. Foster Community
When you dive into the marketing world, your goal is to find people that identify with you. Remember, you will not please everyone. Find the people that love your content for you.
When you find your tribe, keep fostering your community. Engage with your twitter followers. Regularly email your email list. Reply back when people reach out to you.
The more you do this, the more people connect with you. Being relational is the best way to scale your personal brand further.
5. Put People First
Put the needs of people ahead of your own. This means that you need to provide value in the direction that people are asking for. What you will find is once you target your niche, people will tell you what their needs are.
Instead of doing things you want to do (which sometimes provides no value to the end-user), do something that helps people. Always think of how you can deliver more value than other people.
6. Be Consistent
When you start marketing yourself, commit to it. Be consistent. No one likes it when you leave them in the lurch. Keep a regular release schedule. Always aim to drop new content at the same time.
For example, if you commit to a schedule of a blog on Monday and a blog on Friday, make sure you put it out on time. Make this a must for yourself. When you become reliable and consistent, people are more likely to follow you.
7. Speak at Events
When given an opportunity to speak at events, take it. People and companies tend to trust you when you've spoken at events in the past. It's a great way to establish authority.
Speaking at events help your career development. It establishes that you are an expert at a certain niche. It proves that people trust what you say. It also shows that you have something people are interested in hearing.
It's not easy to market yourself in today's world. There are so many people who are trying to be famous. Instead of trying to gain fame, deliver value. Be the person that pours value into other people's lives. Be reliable. Be someone that people can trust. Most importantly, be genuine. When you do these things, you will truly be able to market yourself successfully.